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E-mail Marketing
What is e-mail Marketing
E-mail marketing is the most effective way to market your company or clients
online next to search engine positioning. Businesses of all shapes and sizes
use e-mail marketing to generate new sales for one reason and one reason only:
E-mail marketing works!
Studies have shown that the average email marketing campaign yields a one to
two percent response. That may not sound like much, but one-percent of
one-million recipients equals 10,000 new customers!
E-mail marketing is the delivery of messages designed to generate awareness of
a brand, stimulate interest for a product or service and strengthen customer
relationships. Savvy marketers are increasingly turning to e-mail to satisfy
marketing objectives for many reasons.
E-mail:
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is the most popular facet of the Internet and is part of many people's daily
routine.
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is much less expensive than other advertising options, including banner ads,
print advertising and telemarketing.
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drives traffic to client Web sites.
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strengthens brand awareness.
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allows marketers to target specific audiences.
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can be personalized.
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is measurable, allowing marketers to assess the success of campaigns.
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provides an interactive connection with customers and builds quality
relationships.
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creates sales!
What you need to start an e-mail marketing campaign
The first thing you need to have is marketing list generated by adding a
section in your website for visitors to register. You will find that 30 to 40%
of the visitors to the website will register.
This can be accomplished by creating a small application in the website
(depending on the server technology), via manually creating a mailing list via
e-mail from the website.
a marketing e-mail
A marketing e-mail can be created in 3 ways:
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A HTML rich e-mail
A HTML rich e-mail includes formatted text, image and links etc. This allows
you to create an e-mail in the style of your company and have teaser images and
links to the specific sections of your site.
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A plain text e-mail
Some users do not want to, or can't receive HTML e-mails. To accommodate for
these users you would create a plain text e-mail that only includes text.
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A combination of HTML rich and plain text
iNet GS has the possibility to create and send both HTML rich and plain text
e-mails. Creating a marketing e-mail in this way allows you to cater for method
types of user.
Creating a personalized e-mail
Creating a personalized e-mail makes the user feel as if he/she has been
written to personally and not feel like a number in a big list. It also makes
sure that the e-mail is not classed as a 'Spam' mailing.
iNet GS Internet Solutions is capable of personalizing an e-mail with details such as the users
name, address, company name etc. (depending on the information gathered when
the user registers).
iNet GS Internet Solutions can also create complex decision making formulas to send the right
information to the right registered users.
The content of the marketing e-mail
The content of the marketing e-mail can include almost any kind of information
you want to include in the mailing.
iNet GS Internet Solutions can also manage 'remove' or 'unsubscribe' requests, when users do not
wish to receive any more marketing e-mails.
For this service a unique e-mail address is recommended.
Tracking the success of the e-mail campaign
With iNet GS Internet Solutions, it is possible to track the success of the marketing e-mail. The
tracking system will record what client has opened and read the market e-mail
sent to them. This is done by recording the information into a database and can
be analyzed at a later date.
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